Global Megatrends and Aviation (ePub)
The term “global megatrend“ appears in the media with ever-increasing frequency. It has become the current buzzword for a trend, or for changing conditions. The Oxford Dictionary defines a megatrend as, “an important shift in the progress of a society or of any other particular field or activity; any major movement.” A megatrend is not simply a significant trend. It …
Chapter 1: Introduction
The term “global megatrend“ appears in the media with ever-increasing frequency. It has become the current buzzword for a trend, or for changing conditions. The Oxford Dictionary defines a megatrend as, “an important shift in the progress of a society or of any other particular field or activity; any major movement.” A megatrend is not simply a significant trend. It …