Chapter 1: Introduction

Jason Poirier Lavoie

The term “global megatrend“ appears in the media with ever-increasing frequency. It
has become the current buzzword for a trend, or for changing conditions. The Oxford
Dictionary defines a megatrend as, “an important shift in the progress of a society or of
any other particular field or activity; any major movement.” A megatrend is not simply
a significant trend. It is a global transformative force changing the entire world. A megatrend
affects everything: labor, assets and infrastructure, systems and processes, the
structure of organizations and political institutions, political stability, and even human
existence. Over the past 25 years, numerous books have been written on the subject of
global megatrends, some of them general in nature, some industry-specific, and some
focused on particular regions of the world.